| Being
the Best vs. Being Consistently Chosen By
Garrison Wynn
Do you have the best service, product,
or skills in your area, yet for some reason you still are
not getting the results you know you deserve? Hey! I thought
if you were the best, you were supposed to eventually win.
Let’s address the reality of why your products, services,
or leadership styles – or those of your competitors
– are selected.
Think of the top-selling hamburgers in
the world. Are they the best hamburgers? No! So why are they
chosen? Because there is more to success than being the best!
Is that special sauce really special? No! It’s actually
pretty gross! I’m not trying to criticize the fast food
industry; it has combined two of the most desired things on
the planet: Fast and Food.
The point is, success is more than being
really good at what you do, it about being consistently chosen
to do it. We like fast food because it meet’s a specific
need. Some people under certain circumstances will trade quality
for speed and if you can put a little special sauce on it
even better.
Here’s an idea I’d like you
to consider: There is no such thing as The Best! If the world
agreed on what’s best, everybody would choose the best
and nothing else would even be considered. Decision-making
doesn’t work that way! “People don’t necessarily
choose what’s best… they choose what they are
the most comfortable with whether it’s the best or not.”
People will choose what they feel is the best. That’s
right, I used the F word: feel! People will buy into anything
that they feel will serve them best. In business, that means
people. People don’t buy from companies or hire and
promote a discrete skill set.
People buy from people and they hire and
promote people. So what is it that everybody really wants?
Interviews off the record with top performing managers and
sales people show something very different from best practices.
Best practices tend to focus on the method,
the tactics, and the knowledge. I want to make it very clear
that we should be as good as we possibly can at what we do
and get all the skills training we can get our hands on. It’s
just that skill and knowledge are not enough in today’s
world. Being sharp and good at what you do is just the price
of admission. If you think that your boss is not very smart,
remember, that he is just smart enough to be your boss.
The consistently chosen focus on the mind
set the approach, the agenda we all have in common. Everybody
wants the same three things; Love, Money and Prestige. They
want to be cared about, have some security and to be acknowledged
as someone among there fellows. So you have to ask yourself
three questions:
- Love: How
detectable is my care and concern in a business transaction?
- Money:
Can I show proof of my integrity, stability and value?
- Prestige:
Will they look good to others by doing business with me?
|
