Success is more than being good at what you do; it's about being consistently chosen to do it. Garrison helps people to understand why their products, services, or leadership styles-or those of their competitors-are selected. People don't necessarily choose what's best; they choose what they are most comfortable with, whether it's the best or not.

We've all heard the importance of "best practices" and superior knowledge, so why aren't the smartest people with the most information always in charge or number one in their field? This program provides original research on managing expectations and emotions and shows that there really is more to success than being the best.